Exactly a year ago today, I laid into Burger King for running a promotion for kids upwards of three around Transformers, a film for over twelves. Hollywood seems to me to be the last refuge in the scandal of junk food marketing to kids.
So it is just great news to hear now from Anna Fielder (NCC’s star international adviser) that “Burger King now say they’ve now abandoned ALL advertising of foods to kids, including abolished the children’s section of the website and stopped any tie-ins (such as toys and films) for the future.” Hurrah!
