Big idea breakfast

The most wow person I have met recently is Kohei Nichiyama from Tokyo. Over breakfast, he described his system of ‘design to order’ that he has invented, where online consumers suggest products that are not on the market, and when enough others show interest, companies like Muji commit to bringing them to market.

The difference between what he does and a lot of other Web 2.0 by companies (see this Guardian article for an interesting sample) is that the consumers then get paid royalties for the intellectual property…

We will keep the connection and talk about what could be done in the UK…

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