Junk Food success

Exactly a year ago today, I laid into Burger King for running a promotion for kids upwards of three around Transformers, a film for over twelves. Hollywood seems to me to be the last refuge in the scandal of junk food marketing to kids.

So it is just great news to hear now from Anna Fielder (NCC’s star international adviser) that “Burger King now say they’ve now abandoned ALL advertising of foods to kids, including abolished the children’s section of the website and stopped any tie-ins (such as toys and films) for the future.” Hurrah!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s