I met up with Chris Graham of the Advertising Standards Authority for a brief escape from the key task of sifting job roles for matching. I spoke at their event on greenwash earlier in the year and Chris was giving me advice having merged organisations at the ASA when they took on broadcast advertising – in fact in the face of some concern from the NCC
We talked about marketing online to children, where my strong view, having done the research, is that corporate websites like Barbie ought to be classified as advertising and subject to the rules of the game. Chris calls it “the elephant in the room.”
We also discussed the week’s Radio 4 Programme Investigations on wind energy – which is well worth a listen.