Starbucks – do you love them or hate them?
Well, they may have tipped the scales a bit when Howard Schultz, CEO of Starbucks swung by London in recent days. He is promising that 100% of the Starbucks espresso coffee sold in the UK and Ireland will be fairtrade certified by the end of 2009. That is the majority of Starbucks sales here. It is also part of a global plan to make them the world’s largest purchaser of fairtrade certified coffee. Big coffee. Big love?