This fact was one cited by Andy Bond of ASDA, who delivered what I hear was a great lecture yesterday evening for the British Retail Consortium. Consumers are moving, he says from a ‘do it yourself’ to a ‘create it yourself’ mentality – hair dyes and food recipes included. Price comparison and review websites are “changing many businesses today, forever. Customers are shaping businesses rather than businesses shaping customers”.
There is a good report here on the retail bulletin.