Clean food

I met Anne and colleagues from the Gateshead, Sunderland and South Tyneside councils today who are running one of our partnership social marketing demonstration sites on consumer behaviour.

They are encouraging uptake of primary school meals at a time when recession is driving poorer diets and food choices. When they ask kids what puts them off school food, one group surprised their school by saying that they stayed away because the kitchen and food hall was dirty, so the food couldn’t be good. Clean the kitchens, the lesson was, and they will come.

Bill Smith, editor of the international journal Social Marketing Quarterly, described Anne’s work and other demonstration projects as the Susan Boyle of health – not pretty, not posh, but ever so good.

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