Kate T has pointed me to the consumer revenge action of Paul McCrudden. Infuriated by companies that assume that your time is elastic, he is counting up his hours spent being a consumer of around fifty companies, so far, and then invoicing them.
He is not alone. One of the most famous consumer backlashes was by Robert McKee after his seven hour delay on a Delta Airlines flight. He put together a video, ‘6499, Seven Hours on the Tarmac’ has been watched 388,000 times on YouTube.