Kiss a strawberry

I have been on a panel today at the Soil Association conference in Manchester. The best parental tip I heard was to encourage children to kiss a strawberry, as a way of getting to love their fruit and veg.

The best comment was from Peoples’ Supermarket founder Arthur, who said that “celebrity chefs think they are the gods of the stove, but they are all part of a wider food chain and if you can’t trust your food, the chef is no help.”

He was also very complimentary of Mark, at Co-operatives UK, for the help we have given – thanks, chef.

I ought to go find a strawberry, but as it is winter, I think I’ll wait…

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