Chris Huhne dubs consumers as lazy because we don’t shop around for our energy suppliers. It is a fair comment, but if we all have to find our way through the maze of complex tariffs on the market and we don’t trust the companies making the offer, laziness can be a rational response.
When I ran the National Consumer Council, consumer research showed that energy companies were less trusted than second hand car salesmen. What the market needs is not just price competition but some good, old-fashioned trust. The entry into the market of Co-operative Energy, with a Which? Award for consumer action, introduces for the first time a simple tariff and a brand that is genuinely held in affection. 75% of consumers in our surveys say they believe that co-operative enterprises act fairly, compared to only 18% now for companies at large.
Lazy businesses, if they are allowed to get away with it, can make for lazy customers. It is time for a change.