It is nice to see that 4 of the top 25 companies listed in the Top Companies For Graduates To Work For in 2012/13 list are co-operative and mutual employers.
This is four times greater nominal market share then co-operatives and mutual have in the overall UK economy.
There is an interesting argument developed by Campbell Macpherson in Money Marketing that graduates are increasingly seeing through the greenwash and fake corporate values.
I am not saying that as co-ops, we get it right every time, but there’s something important in all this.
It clearly matters to people that you can work for a business that you can believe in.