The idea that business is about money pure and simple has endured because it is an idea that is simple. That there might be other motivations, and ones more effective at helping people to work together, feels complex. So when it comes to values, the challenge is to get simple and practical.
How do you chart the values at work in a business? How do you bring values to life? How do you recruit for values?
This is the focus of my new book, which is a short book (90 minute read) called Values: how to bring values to life in business. It covers a range of practical tools to make values count.